150 years of Dutch railway posters, tells the history of railway travel in beautiful and colorful posters. The 120 posters, some of which have never been exhibited before, are an exceptional display of the development of design styles over the years.

The earliest illustrated railway posters were made at the end of the 19th century for boat trains by architect H.P. Berlage and others. Attractive posters to draw foreign tourists to ‘Holland’ by train were often produced in neighboring countries. They painted a picture of windmills, bulb fields, and girls in traditional costume. In 1913, Willy Sluiter designed the first ‘modern’ Dutch railway posters. He did not depict trains or destinations, but rather passengers, railwaymen, and ‘locals’ in the cartoonish style that was characteristic of this ‘gentleman-artist’.